Everyone likes a good joke once in a while. For content marketers, however, humor and weird ideas in their campaigns are no laughing matter. In many cases, marketers avoid humor because they’re afraid that their audience won’t take them seriously. Because people perceive humor differently, it’s possible that not everyone will get the intended idea behind the humor.
Let’s take a serious look at this strategy and see how you can deliver that healthy dose of tasteful humor and wonderful weirdness to increase the likability of your brand.
Read more at International Association of Business Communicators