Everyone loves it when brands mix it up on Twitter. For some brands, Twitter is the perfect place to let your hair down and rebel against corporate culture. It’s where you can really define your brand voice and personality.
But humor isn’t a one-size-fits-all type of thing. Some brands do it well. Others bomb when they try it. The ones that get it right usually know their audience very well, and they know how to come across as funny, quirky, strange or cute rather than weird, inauthentic or gimmicky.
The best brands use humor to develop strong followings with shareable tweets that go viral. If you want to know what it takes, here are 7 of the funniest brands that are killing it daily on Twitter.
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