Good writing is the difference between a campaign that drifts drearily by and a campaign that sings through the noise and makes your leads sit up and listen.
It’s a commonly overlooked skill. When creating a lot of content, it can be easy to rely on familiar patterns. That’s why so many campaigns end up sounding alike. It’s also why companies that send well-written emails and content to their leads immediately stand out. A company that imbues its brand with an intelligent, witty, and relatable voice differentiates it from the millions of copycat voices skittering around.
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