Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion.
The biggest issue with using emotional marketing is that if it misfires, it could cause irreparable damage to a company’s reputation. Social media outrage has made the marketing environment a minefield, especially for businesses trying to capitalize on causes.
Despite these risks, there have been several widely publicized, successful emotional marketing tactics in the recent past. Thirteen members of Forbes Communications Council delve into some of these emotional marketing campaigns and examine the factors that made them successful in such a volatile marketing environment.
Read more at Forbes