Qatar Airways has turned the pre-match team-talk into an entertaining safety video that will be shown on board flights before the end of the year. Qatar Airways currently holds an extensive global sports portfolio, sponsoring top-level sporting events and some of the biggest football clubs around the world including AS Roma, Boca Juniors and FC Bayern Munich.
As official FIFA partner, Qatar Airways sponsors the FIFA Club World Cup Qatar 2019 and the FIFA World Cup Qatar 2022, the airline states that reflecting the values of sport as a means of bringing people together, something at the core of the airline’s brand message – Going Places Together.
Featuring football legends past and present, the humorous video aims to deliver important safety information with the help of personalities from the airline’s ongoing partnerships with AS Roma, FC Bayern Munich and FIFA. The film stars Brazilian footballer Neymar Jr, FC Bayern Munich star Robert Lewandowski and AS Roma legend Cafu, who are led through the in-flight safety routine by a comedic double act of coach and kitman played by British television regular Jason Thorpe and comedy actor Ross Hatt.
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