Want to Get Buyers’ Attention? Make ‘Em Laugh, Make ‘Em Laugh, Make ‘Em Laugh

Tina Fey is a superstar, absolutely adored and respected by millions. So, when she lets someone lick her face in an TV commercial it gets a lot of attention.

My first reaction was: Yuck!

Then I saw it for what it really was: Allstate’s latest salvo in the battle of the ridiculous in the war over the $280 billion automobile insurance market.

First there was Geico’s gecko, the company’s computer-generated, British-accented, reptilian mascot who forever changed the way car insurance is marketed.

Geico’s gecko led to Flo, the friendly, white-uniformed and ever-so-competent cashier in Progressive’s neat and tidy insurance superstore.

Farmers Insurance entered the fray with the tweed-adorned Professor Burke who dispenses age-old wisdom at a make-believe university for new insurance agents.

Read more at Miami Herald

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