Tina Fey is a superstar, absolutely adored and respected by millions. So, when she lets someone lick her face in an TV commercial it gets a lot of attention.
My first reaction was: Yuck!
Then I saw it for what it really was: Allstate’s latest salvo in the battle of the ridiculous in the war over the $280 billion automobile insurance market.
First there was Geico’s gecko, the company’s computer-generated, British-accented, reptilian mascot who forever changed the way car insurance is marketed.
Geico’s gecko led to Flo, the friendly, white-uniformed and ever-so-competent cashier in Progressive’s neat and tidy insurance superstore.
Farmers Insurance entered the fray with the tweed-adorned Professor Burke who dispenses age-old wisdom at a make-believe university for new insurance agents.
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